Introduction
Founded in 2015, Panda Global is the premier one versus one esports team, with world-class players in Super Smash Brothers, Guilty Gear, and Street Fighter. Panda Global is one of the fastest-growing esports brands in North America with one of the most dedicated fan bases.
In collaboration with design firm Chermayeff & Geismar & Haviv, Panda Global was looking to refresh the brand and ditch the aggressive panda mark. The goal was to make the new Panda Global identity easier to use on white applications, merchandise, and overall more professional. The new Panda Global mark is geometric, modular, and charismatic.
My role in this rebrand was to create assets and graphics using the mark and design language created by Chermayeff & Geismar & Haviv.
Final Product
CREDIT
Logo & Identity:
Chermayeff & Geismar & Haviv
Creative Director:
Keith Jackson
Graphic Designers:
Keith Jackson
Tevin Vuong